Minor Project
Kitty Lai Yung Syn (0331933)
Minor Project
Week 1
In the first class, we were introduced to social enterprise, as well as Earthship. Since our minor project will revolve around sustainable homes such as an Earthship, we needed to do some research to better understand what it is all about.
What is an Earthship?
An Earthship is a brand of passive solar, made out of natural and upcycled materials. Earthship also
creates a comfortable and cosy living space, and has many benefits to go along with it. Earthship
Biotecture was founded by Michael Reynolds.
An Earthship is a brand of passive solar, made out of natural and upcycled materials. Earthship also
creates a comfortable and cosy living space, and has many benefits to go along with it. Earthship
Biotecture was founded by Michael Reynolds.
- First house built in 1988 in Taos, New Mexico.
- Built to utilise the available natural resources, especially energy from sun & rain water
- Name Earthship based on idea of ship/spaceship, self-sustainable.
- Reuse, Recycle, Reduce
- Maximize usage of materials
- Low impact construction
- Use environment around them to reduce cost
Principles of Earthship:
- Thermal/Solar Heating & Cooling.
- Solar & Wind Electricity.
- Contained Sewage Treatment.
- Building with Natural & Recycled Materials.
- Water Harvesting
- Food Production
In addition to that, we were also introduced to Mr Ruben Cortes, who is the co-founder and director
of the organisation Build For Tomorrow. We also learned that he did an Earthship project in
of the organisation Build For Tomorrow. We also learned that he did an Earthship project in
Jelebu, Negeri Sembilan.
Build For Tomorrow's website shares a statement that says:
"Build for Tomorrow was launched in 2014 as a response to an identified need for solutions to improve
the performance of the built environment. Our mission is to provide sustainable building solutions
Build For Tomorrow's website shares a statement that says:
"Build for Tomorrow was launched in 2014 as a response to an identified need for solutions to improve
the performance of the built environment. Our mission is to provide sustainable building solutions
focused on energy management, renewable energy generation, water management, water sourcing,
water filtration and waste water management."
Reflection : Week 1
Reflection : Week 1
We found that it is concerning how fast the rate of waste build-up is compared to their disposal.
We’ve understood the concept of how Earthship can help save our environment and people who
are facing daily living issues. The materials study of Earthship has widened our sight and knowledge
of how designers can use their ideas in helping people live better lives.We observed that the
development of Earthship in Malaysia is still a lack of attention from the public.
Week 2
Reflection : Week 2
Week 3
Reflection : Week 3
As there is limited time, we reorganised our tasks so we can complete on time. At the same time, we
Reflection : Week 13
PROJECT REFLECTION
Finally we have come to the end of this semester. From this project, I have gained lot of experienced. We have learned on how to propose our idea to real client. This is my first time planning an event like this. From various of aspects, I have experienced on research, interview professional people in environmental-friendly-kind-of field, creating our own illustration for LittleBig City, skills in different software, marketing strategy, event planning and communication skills.
In this project what have observed is that team work is very important. Although we have spent longer time in illustration, we manage to complete it and presented to the clients with only 4 members working together, which is good to see we can complete it at the end. From different proposed ideas from other groups, we have also learned a lot in adapting their ideas.
In conclusion, I think everyone has done their great job. Special thanks to our group members: Farzana, Xiao Shi and Shanmay, who have been working very hard through the semester. We had a great time spending overnights together and it was a great moment and experiences!
We learned that printing is still a wastage of energy even if we printed on recycled paper. We realised
that the things we wanted to achieve for the project are too much right now. Therefore, we need to
narrow down our ideas. We observed that it is important for us to find out which area of social media
we want to focus on and link it with selected social media favourites of our targeted age group.
Reflection : Week 3
We learned that in order to make people open up to change, especially lifestyle changes, we shouldn’t
bombard them with all the environmental issues that are only going to pile up on top of the stress that
they have in their daily lives . We should think creatively to come up with an interesting “hook” for
people to listen and take action.
Week 4
Reflection : Week 4
For this week, we visited the Planter House in Bangsar which implements the system of Earthships into
normal everyday houses. According to the owner of the house, they built a practical sustainable home
normal everyday houses. According to the owner of the house, they built a practical sustainable home
and not a house.The house implemented the water harvesting system which is where the water is
recycled throughout the house and the systems. The water harvesting system uses three pipes, each pipe
is built within one another and once the first pipe overflows, the water goes to the second pipe and into
the second layer of the planter. The house furnishings were made of mostly recycled materials such as
discarded materials. We also learnt about composting and how the process is carried out. In an open air
area, with a ratio of green and brown materials. If the ration is balanced, the BSF fly will come and lay
its eggs and the larva will start eating away of the decaying material creating the soil that can be used
for harvesting. At the end of the house visit, the owner shared his thoughts with us and told us that the
current housing developers should be stopped and shamed since they are building houses and are
basing them as an item of profit and not living.
Week 5
Reflection : Week 5
We realised there is a need to give some options for the interviewee while interviewing.We could not
expect them to provide all the answers.After our first interview, we learned how to handle the duration
of the whole interview and we also realised that we have to be more flexible while facing different
situations in the interview.We observed that there are many environmentalists in Malaysia and they’re
of the whole interview and we also realised that we have to be more flexible while facing different
situations in the interview.We observed that there are many environmentalists in Malaysia and they’re
enthusiastic to share their thoughts and willing to spread their words to encourage people in practicing
zero waste.We found that there are people, especially the youth, who are willing to volunteer in
environmental-friendly events or workshops that are affordable.
Pre-production slides attached below:
zero waste.We found that there are people, especially the youth, who are willing to volunteer in
environmental-friendly events or workshops that are affordable.
Pre-production slides attached below:
Week 6
Reflection : Week 6
We noticed that all the data gathered from the interview is more than enough for us to move on to the
next step. Hence, we can start to search up some references for the art style we want to go with as well
as listing out the details of the event. We realised it is important to create a timeline when planning the
event as it helps us to visualise the project actions, event objectives and event flow better.
Week 7
Reflection : Week 7
We felt lost when it comes to identifying the art style as it has to reflect on our project. Hence, it took us
some time to browse through different visual references. We faced difficulty in coming up with an event
name as we don't want it to sound more like an eco-friendly event. Instead, we hope it can convey the
concept of Earthship and minimal living more. We also realised that there is not much time left for us
to work on the project. Hence, there is a need for us to plan our time effectively.
Week 8
Reflection : Week 8
are also planning more details on the event so we don’t miss anything out. Now that we have the
timeline, we need to really rush our tasks as not much time is left. We can’t meet the expected course
of action on time hence we are all panicking.
The team is now more focused on their assigned task so we can work faster. The event section is
Week 9
Reflection : Week 9
completed so now we all have to focus on the art direction so the progress is faster. We are all very
worried as everything is REALLY behind. We have to put side assignments away to work on the
illustrations as they are heavy.
Week 10
Reflection : Week 10
As the artstyle and direction is now clear, we started to work on the illustrations for the video
As the artstyle and direction is now clear, we started to work on the illustrations for the video
animation. We try out the artstyle and started compiling a colour swatch for it. At the same time, we
also worked on the event details.
Week 11
Reflection : Week 11
We have spent longer time in illustration and slowed down the progress and details for marketing
We have spent longer time in illustration and slowed down the progress and details for marketing
strategy. The project are planned with clear direction and content however this week we have to really
work very hard to speed up our progress. We should come out with confirmed assets within the week so
that it helps to speed up the progress and ease the work for the members who are illustrating for scenes
and social media posts.
Week 12
Reflection : Week 12
There is a mockup presentation this week before the formal presentation. With the feedback given, we found that there is still a lack of our contents. We should explain more on the strategy part instead of explaining the rationale for the usage of social media. Hence, we need to figure it out and refine the
There is a mockup presentation this week before the formal presentation. With the feedback given, we found that there is still a lack of our contents. We should explain more on the strategy part instead of explaining the rationale for the usage of social media. Hence, we need to figure it out and refine the
content in the slides. Also, we need to make sure our presentation flow is smooth.
Production slides attached below:
Week 13
This week is our mockup presentation. Slides attached below:
This week is our mockup presentation. Slides attached below:
Reflection : Week 13
There is a mockup presentation this week before the formal presentation. With the feedback given, we
found that there is still a lack of our contents. We should explain more on the strategy part instead of
explaining the rationale for the usage of social media. Hence, we need to figure it out and refine the
content in the slides. Also, we need to make sure our presentation flow is smooth.
Week 14
This week is our final presentation. Slides attached below:
This week is our final presentation. Slides attached below:
Reflection : Week 14
There is a mockup presentation this week before the formal presentation. With the feedback given, we
found that there is still a lack of our contents. We should explain more on the strategy part instead of
explaining the rationale for the usage of social media. Hence, we need to figure it out and refine the
content in the slides. Also, we need to make sure our presentation flow is smooth.
Progression of the project throughout the 14 weeks (Google Docs link)
https://docs.google.com/document/d/1AS_xlk4gCWmpTXB6fwLxpM3kDy1uWDMZNQ3ApxztSgw/edit
Progression of the project throughout the 14 weeks (Google Docs link)
https://docs.google.com/document/d/1AS_xlk4gCWmpTXB6fwLxpM3kDy1uWDMZNQ3ApxztSgw/edit
PROJECT REFLECTION
Finally we have come to the end of this semester. From this project, I have gained lot of experienced. We have learned on how to propose our idea to real client. This is my first time planning an event like this. From various of aspects, I have experienced on research, interview professional people in environmental-friendly-kind-of field, creating our own illustration for LittleBig City, skills in different software, marketing strategy, event planning and communication skills.
In this project what have observed is that team work is very important. Although we have spent longer time in illustration, we manage to complete it and presented to the clients with only 4 members working together, which is good to see we can complete it at the end. From different proposed ideas from other groups, we have also learned a lot in adapting their ideas.
In conclusion, I think everyone has done their great job. Special thanks to our group members: Farzana, Xiao Shi and Shanmay, who have been working very hard through the semester. We had a great time spending overnights together and it was a great moment and experiences!
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