Brand Corporate Identity - Project 3

24/04/2019 - 08/05/2019 (Week 04 - Week 06)
Kitty Lai Yung Syn (0331933)
Brand Corporate Identity - Project 3 (Positioning) 

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LECTURE NOTES

WEEK 4
24/04/2019

http://www.11digits.com/2017/03/29/9-brand-identity-ideals/
http://tangelocreative.com.au/your-brand-identity/

Vision
- What is your future challenges, plans, dreams?
- What you want to be in the future?

Meaning
- Tangible
- What is your brand?
- How do you insert the value of your brand in logo?

Authenticity
- Being real and trustworthy
- Sincerity

Differentiation
- How do your brand differentiate from from other brand or competitors?

Durability
- Value and mission
- Commitments of the brand
- Consistency of the brand

Coherence
- Be familiar and convey the who you are and what you stand for
- Consistent but not rigid

Flexibility
- adaptable
- change

Commitment
- Integrity
- Discipline
- Relevance

Value
- What is your brand stands for?
- Responsibility

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INSTRUCTION

MIB (PDF)

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PROJECT 3

Creative Brief

Presentation Slide (Simplified Version of Creative Brief)

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FEEDBACK

Week 5
CREATIVE BRIEF SLIDES
The brand story is fine but so far the slides are more on the brand story, logo and typefaces. There are more like interior and other stationery can add in as creative brief is a proposal of what my brand is and the vision of my brand.

Week 6
PRESENTATION
The brand story is solid and clear enough but when it comes to the mood board, it lacks of appliances. As for the content of the slides, the initial creative brief is more solid than the presentation slides but in the presentation slides, the presented way of brand value is much more clearer. I was advised not to look at seniors as reference because we might get framed when presenting our ideas. This is because I told Ms Lilian I thought our presentation should be less words, simplified, short and simple.

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REFLECTION

Experiences
I have experienced that how to propose a brand and which direction should I start to think about when establishing a brand.

Observations
I observed that there are much more things I have to learn after looking at other course mates presentation because when we are presenting our brand, we should present anything and everything that is related and supporting our brand. Do not simplify.

Findings
After doing all the brand building, researching and presenting, I found that this project has help me more understand how to apply what we have learned and how to combine the logo analysis we did before and also the sketches.

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FURTHER READING

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands by Budelmann, Kelvin, Wozniak, Curt, Kim, Yang

In this book, it start off by differentiating logos and brands. Logo is an image; the complementary elements and application decisions form a program; and the perception created by the picture and the program form the visual center of the brand.

Logo can be created by looking at shapes and patterns or texture surrounding us. It can be very effective to take shapes from a graphic.